Kevin Kemp – WSI Digital Marketing Consultant

The growth of social media for business is one of the hottest topics I deal with on a daily basis. Most business leaders question the value for a B2B business, but openly acknowledge the benefit for B2C businesses. A study by Accenture reflects this common discussion. Based on their research only 7% felt they were heavily engaged in social media. Their biggest concern with entering the new marketing world – fear of having to go through the learning curve.
The big opportunity lies in understanding the available tools to simplify the day to day management, but also having the right strategy laid out. No business would invest millions into a new building without making it part of the overall strategy. That is where businesses need to make the first change, start thinking strategic at the lower invested strategies as well. Once you have a laid out strategy, the social media role will become much clearer.